Thursday, January 25, 2024
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The Tourism Authority of Thailand (TAT) has declared its ongoing commitment to upholding Thailand’s reputation as one of the world’s premier destinations at Spain’s largest travel trade fair, Feria Internacional de Turismo (FITUR) 2024, taking place in Madrid from January 24 to 28.
Mr. Siripakorn Cheawsamoot, TAT Deputy Governor for International Marketing – Europe, Africa, the Middle East, and the Americas, said “TAT’s participation at FITUR 2024 symbolises Thailand’s invitation to tourists from the Spanish-speaking markets. We want to inspire them to embark on a discovery journey to indulge in meaningful relationships with every aspect of Thailand, from the locals and the communities, to stunning natural attractions and rich cultural heritages, as well as immersive, sustainable experiences.”
This marks Thailand’s 28th participation in FITUR, the foremost travel trade fair for Spanish-speaking markets, encompassing Spain and Latin America. Collaborating with TAT at the Thailand Stand are 16 Thai tourism entities, comprising eight tour operators specializing in the Spanish and European market, seven hotels and resorts from Bangkok, Phuket, and Krabi, and Thai Airways International.
The Thailand Stand is designed to showcase a diverse array of unique travel experiences exclusive to the North, Northeast, and Central regions of Thailand, tailored to align with the preferences of the Spanish tourist market.
The concept comes to life through demonstrations and performances of traditional Thai arts and crafts, such as Bo Sang umbrella coloring and dance, Gingala Lanna bird dance from the North, Phi Ta Khon mask painting and dance, Serng Isan from the Northeast, and Thai potpourri making, long drum dance, and Thai dance from the Central region.
Given the absence of direct air connectivity between Spain and Thailand, TAT has collaborated with international airlines and tour companies based in Spain to promote package tours to Thailand.
The focal point for this year revolves around inspiring returning tourists from Spain to explore new immersive experiences in key destinations, including Bangkok, Chiang Mai, Phuket, Krabi, and Ko Samui. This is facilitated through linkage routes that include emerging destinations such as Phuket-Khao Lak-Khao Sok, Bangkok-Kanchanaburi-Hua Hin, and Chiang Mai or Chiang Rai-Phuket.
Honeymoon, health and wellness, LGBT+, and golf are identified as potential market segments for 2024.
Spanish tourists, on average, spend 57,635 Baht per person per trip in Thailand, with an average stay duration of 15.07 nights. Their preferred activities include indulging in Thai cuisine, exploring historical sights, enjoying beaches, partaking in massage and spa treatments, and engaging in snorkeling.
In the previous year, FITUR hosted 8,500 tourism companies (both sellers and buyers) from 131 countries. The event drew the participation of 136,000 trade professionals and 86,000 members of the public, along with 6,374 local and international media representatives.
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